OTC - Neopharm

Marketing Strategy

The core of Neopharm's success in the consumer health care sector is the company's extraordinary expertise in Israeli marketing.

Market Share Leadership

Beyond the effort required to gain market presence, it is also maintaining market share season after season that spells marketing success.

Israel's marketing powerhouse for consumer health

Neopharm's Consumer Health Care Products Division was founded following Neopharm's strategic 1986 decision to become Israel's leading company in the marketing and distribution of over-the-counter and health care products.